Start from where your audience are

Find the drama in your message

Hold something back to hold your audience

Don’t heed the grammar ghosts

Speak your words for better grammar

Shake up your style, wake up your audience

Show where you are in the message to keep the audience tuned in

To speak a genre, immerse in it first

Key messages should be read then discussed

Listen more to be listened to more

Don’t beg, push, or shout to your audience

Remember: Audiences build meanings for themselves