You can’t transplant ideas from your head to someone else’s. But you can spark better ideas in theirs.

Learn more about your listeners (or readers), and they’ll listen more to you.

Your audience will respond when you put them in the picture. Background, foreground, and action.

Forget fitting in: your message needs spikes to be heard.

Grammar is what we speak, but rules aren’t how we learn it.

To grasp a message, write notes, ask questions, grapple meaning.

Some messages are just more critical. Treat them differently.

Don’t get hung up on your words, and don’t let listeners either.