Skills >

Relate to people (not just to words)

Communication happens between people, not on a page or in the air.

Relate to colleagues in a fresh way, and work better together.

Featured cases & evidence (members only)

A salesperson misread a government agency, or didn’t listen at all

A hard sell of tech sank a consulting opportunity.

A curious boss made me think in turn

Our manager kept finding out more, then pushing us to learn and adapt. It kept us thinking.

Related maxims

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Listen more to be listened to more

👁️

Learn about your audience

🎷

Improvise to get through best

✋

Don’t beg, push, or shout to your audience

😇

Appeal to audiences’ better natures

🐈

Be curious (and hire curious)

🎨

Remember: Audiences build meanings for themselves

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Don’t look for meaning in words (alone)

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Teams need practice communicating